OUTREACH The Office of External Affairs was established in 1991 to increase awareness among healthcare consumers and referring physicians for the services, facilities and programs offered by Columbia-Presbyterian’s Department of Surgery and The Heart Institute. Physician Referral Service is the heart of our outreach efforts. A round-the-clock phone bank has been established to aid both physicians and consumers in finding specialists offering the most advanced surgical care available today. Educational Information, in a wide array of media, is created and distributed to both professional and consumer audiences. Call-to-Action Advertising via print, radio and direct mail campaigns is created and placed through our office. Special Events, including Continuing Medical Education seminars and Clinical Lecture Series are coordinated through External Affairs. CONSUMER OUTREACH (800) 227-CPMC (2762) 24-hour referral service Referrals to surgeons and cardiologists Brochures/information on CPMC programs, services, locations, amenities Appointment scheduling PHYSICIAN OUTREACH (800) 543-2782 or (212) 305-4993 24-hour physician referral service Telephone consultation with referring physician Information/registration for continuing education (CME) events Information/registration for Department of Surgery Grand Rounds Patient transfers Lecture coordination and information on Speakers Bureau Information on clinical trials Page maintained by Dept. of Surgery, External Affairs E-mail: kazelu@phadm1.cpmc.columbia.edu Last Updated: 7/98